Campaign Cards Are Coming

There’s no official moment when it happens, but I think it’s happened all the same. We’ve passed into the Pit of Winter. All days in the pit are cold, as in well below freezing, but they come in varieties: cold sunny days, cold overcast days, cold snowy days. With the potential for a blizzard thrown in for grins.

We can only fondly recall High Summer days, or imagine ones to come, at the remote opposite end of the calendar. They looked like this, at least from my deck.
The first political postcard of ’18 came in the mail a few days ago, sent by a candidate for a relatively minor local office. Not particularly creative: a touch of “next to of course god america i,” a dash of tough on crime, a serving of motherhood (in this case, the candidate is a woman. For a male candidate, a serving of loving family man.)

It’s easy to be cynical about that sort of advertising, as you can see, but it’s the formula that inspires contempt. I don’t really know anything about the candidate. In any case, I expect I’ll be seeing more soon, since the primary is March 20.

YouTube ads for Illinois governor have already started appearing. But at least we won’t hear campaign trucks making noise with loudspeakers, as you do before parliamentary elections in Japan.