Eddies in the Data Stream

Gray, misty day. But not that cold. Not yet. But it will be soon.

And when is the age of individually tailored on line advertising going to arrive? I hear about that, but haven’t seen it much on my computer yet. Over the last few days, for instance, banner ads have been appearing on one of my email accounts to persuade me to attend — well, let’s just say a Vegas concert by a has-been singer I never liked or followed or cared about in any way. I’ve never been to any concert of hers, bought any of her records, or watched her on TV.

This is the best data mining can do? Maybe it’s just an old-fashioned, everybody-gets-to-see-it ad.

On the other hand, I’ve occasionally done comparison shopping for motel rooms, and later seen ads appear on unrelated web sites for those very brands. The thing to do, then, is searches involving sites you have no real interest in, and see what happens. Mix it up some. Guns & Ammo one day, the Socialist Worker the next, and maybe High Times thrown in for grins.