New Product Monday

The rains lately have been tropical-like, without the high heat. The days start warm or warmish, and then the rains come in short, intense downpours. Enough to water the plants and dampen the deckchairs. Afterward, it’s clear and warm again.

I don’t follow the snack-food industry as anything but a consumer, so I didn’t know that Nabisco, as well as Ritz, are brands of Mondelēz International. Mondelēz, eh? A Brazilian behemoth come to North America to buy our brands? A Taiwanese confectioner who picked that name to throw us off? A massive Turkish purveyor of sweets that got its big break when Atatürk expressed admiration for its tulumba and walnut sujuk?

No, Mondelēz company HQ is in Deerfield, Ill., and according to some sources, operates the world’s largest bakery, a whopping 1.8 million-square-foot Nabisco facility in Chicago. Recently we’ve been buying Ritz Toasted Chips because damn, they’re good. They bear the Nabisco logo, complete with the oval and the crux gemina (or antennae?). Everyone likes them, which is no small thing in this house. They’re small, crisp crackers, and exceptionally tasty.

I spent some time with the ingredient panel, trying to figure out what is it that makes them so good. My guess: sugar. And yet, they aren’t sweet. Still, sugar is the fourth ingredient, following flour, soybean oil, and cornstarch. Salt is three more places down the list, though the taste seems more salty than sweet, though not that salty. Must be the balance of sugar, salt and some of the other substances that whip the taste into being. Anyway, it’s a home run for the Mondelēz food technologists, test-kitchen managers, tasters, and so on.

Sorry to say that Santa Cruz ORGANIC lemonade – the label practically screams that at you – is only fair. Coming in a convenient quart-bottle, it’s neither very sweet nor tart, and I think lemonade should tend toward one or the other. I prefer a tart mix myself. It isn’t bad, but it’s more watery than it should be.

The bottle does assure us, however, that Santa Cruz National, which is based in Chico, Calif., is a Green-e certified company that buys enough renewable energy each year to cover its production needs, and “we recycle more than 95% of our waste.” Well, dandy. Now make better lemonade.