A Good Slogan Is Hard To Find

We had a pleasant warm weekend, but rain came overnight and cooled things off. Not cold, but not summertime warmth either. Touches of yellow in the trees are growing more visible by the day, but are still patchy when it comes to fall foliage.

Not a lot of political postcards are arriving this year, probably because so few of the Illinois races are competitive in 2020. I did get a card from our incumbent state rep not long ago, however. I see that she’s dropped her earlier slogan, Mom on a Mission.

What kind of mission? That was a little vague, but I guess to make Illinois a better place for the wee tykes. Anyway, I had to look around the card for the replacement slogan, so little was it emphasized: Commonsense Leadership for Change.

Distinctly underwhelming. But expected. After all, an honest slogan like, I’ve Gotten Used to the Income, Please Re-elect Me, isn’t going to fly.