On the second to last day of 2022, we spent a while at Macy’s downtown Chicago store. The chain does business in the magnificent building originally occupied by Marshall Field & Co., the celebrated retailer on State Street, which takes up an entire city block.
On the seventh floor, Marshall Field looks out upon the modern operation. It hasn’t had his name since the early 21st century.
Does the mustachioed shade of Mr. Field (d. 1906) wander the building at night, collar taut, making no noise and visible to no one, because he’s a happy ghost? After all, his building, not quite complete when he died, is still there, and still retail. Or is he having trouble keeping quiet, considering the direction of the department store business?
For some modern context – business context, that is – I fed “Macy’s” into Google News today. Some headlines that emerged:
Macy’s Analyst Remains Bearish Following Disappointing Q4 Preannouncement: ‘Longer Term Structural Challenges’
Macy’s Cautious View on Consumers Hits Shares
Macy’s quietly lays an egg — and more may be coming for retail: Morning Brief
All those are actually relatively good news in the world of department stores, which cling to life but which further disappear with each passing year. I’m not saying that Macy’s is doomed, just operating as one of the last players standing on much smaller playing field.
The downtown Chicago location was fairly busy that day and still decked out for the holidays. Especially on the seventh floor, home to the Walnut Room, which still has a reasonably impressive Christmas tree.
The Walnut Room is a grand space even in our time, serving meals of one kind or another since 1907, and the site of large Christmas trees since that same year. Originally named the South Grill Room, this is how it looked in 1909, not in the holiday season.
Generations of Chicagoans came here to eat or, like me as long ago as the late 1980s, to see the grand tree. Looks like they are still coming for both purposes, so at least Macy’s has that going for it.
“The bold selection of grilled foods was meant to distinguish the South Grill Room from the daintier tearooms,” the Digital Research Library of Illinois History notes. “The restaurants’ role was not to make money (they usually operated at a loss) but rather to lure hungry visitors into the store and give those already inside a reason to stay. Their upper-floor location required diners to navigate past enticing impulse goods while making their way upstairs.
“Because so many customers spoke of this restaurant by referring to its Circassian walnut paneling, it was later renamed the ‘Walnut Tearoom,’ next as the ‘Walnut Grill,’ and finally as the ‘Walnut Room’ in 1937.”
Also on the seventh floor: the Narcissus Room. It used to be a tea room. One of those daintier rooms mentioned above. There were still signs pointing to it, so I decided to go take a look. For all I know, tea rooms are the latest thing among hipsters and Gen-Whatever social media posters.
The room as it once was. My source puts the card at 1920.
The entrance to the Narcissus Room much more recently. As in, about two weeks ago. Note that it isn’t locked, and there were no signs advising against entry by non-employees.
Nice detail on at the threshold.
I opened the door.
I did not, in fact, enter. This view was freely available from outside the door, which is in public hallway in the store. According to Macy’s, you can rent the room for an event. As of that day, anyway, no events seemed to be in the works.