Doors Open Milwaukee 2023: A Nondescript Warehouse, Home to an Enormous Theater Organ

A summerish weekend as the fall equinox came and went. That made Saturday a good day for Doors Open Milwaukee.Doors Open Milwaukee

The main event on Sunday was planting the enormous number of tulip bulbs that Yuriko acquired at a yard sale recently for a small price. If half or a quarter or even a tenth produce blooms next spring, there will be a nice display.

How would one start, and profit from, a virtual tulip bubble? Just wondering. Sillier things have happened in our time.

This was the sixth Doors Open for me. Yuriko didn’t feel like it this year, so it was a solo shot up to Milwaukee and back for me. When I was reading about possible sights at Historic Milwaukee’s web site, I came across one for Carma Laboratories, maker of lip balm Carmex.

“The 40,000 square foot building was built by Carma Laboratories approximately thirteen years ago specifically to function as a warehouse and distribution center,” Historic Milwaukee said. “The style of the building is a generic contemporary warehouse made of concrete.”

Well, fine. Why should I go there? Next paragraph:

“Carma Laboratories, the manufacturer of Carmex Lip Balm, is home to the world’s largest theater pipe organ, [which is] housed in its distribution center. The organ contains 6,000 pipes, a concert grand Steinway Piano, numerous percussion instruments and a set of handbells all playable from the organ console.”

Really? Rarely has such a bland opening paragraph been followed by such a wowzer. I knew I had to see that. It was my first stop Saturday morning.

Ordinary exterior indeed.Carma Laboratories

It’s one building in a district of suburban offices and distribution centers in Franklin, Wisconsin, which is south of Milwaukee proper.

Inside.Carma Laboratories organ Carma Laboratories organ

The organ is the vast enthusiasm – hobby is hardly the word – of the president of the company, Paul Woelbing, who was on hand to tell visitors about the organ, which has been under construction by the Century Organ Co. for years and isn’t quite finished even now. But enough to belt out a rousing version of the main theme from Star Wars (1977), which was playing when I walked in the door.

“When Woelbing and his late father, Donald, were inspecting a vacant warehouse for the expansion of Carma Labs, the acoustics of the cavernous building gave him some inspiration,” says the American Theatre Organ Society. “Woebling, a collector of paintings, old Harleys, and self-playing musical instruments, naturally thought of a pipe organ for the space.”Carma Laboratories organ Carma Laboratories organ

Woelbing at the console, programing the instrument ready for another piece, but I forget what. Carma Laboratories organ Carma Laboratories organ

Not Toccata and Fugue in D minor, though I’m sure that played at some point during the day. Still, the piece that did play was equally rousing, seeming to fill the space from top to bottom. Theater organs aren’t an enthusiasm of mine particularly, but I know a powerful instrument when I hear one.

This recorded concert from this summer gives some idea of its power and range, but not quite like being there.

The sound is one thing, but I’d say the icing on the cake is the location. We’ve all heard organs of various sorts in various places — including a few theaters — but in an obscure warehouse in an obscure corner of the Midwest? Sweet icing indeed.

The organ’s many parts occupy only part of the warehouse. The rest is exactly that – warehouse space, which was roped off to us casual visitors on Saturday.Carma Laboratories organ

“The nucleus of the instrument is the 3/15 Wurlitzer organ that was originally installed in Chicago’s Nortown Theatre,” says ATOS. “Denver organ enthusiast Dr. Bruce Belshaw purchased the organ in the 1950s and installed it in his home, before it made the current move to the Franklin, Wisconsin warehouse.

“With many additions, the now 90-rank instrument has extensive tonal colors. The organ has been used for annual company holiday parties, and Woebling’s desire is to share the instrument and music with the community.”