Good Old French Know-How

No shortage of odd press releases lately. The first few lines of one that came recently read:

Bonjour à tous,

Voici notre catalogue Le Luxe Artisan pour ceux qui n’ont pas pu venir à Paris.

15 artisans d’art français venant des 4 coins de France étaient présents pour expliquer leur savoir-faire. Une très belle aventure humaine et un travail d’équipe. Scénographie de la talentueuse Julia Bancilhon, créatrice de papiers peints – studio Made of Matter.

I couldn’t let that go untranslated, since the machine now offers that service. So by machine translation, I got:

Hello everyone,

Here is our Le Luxe Artisan catalog for those who were unable to come to Paris.

15 French artisans from all over France were present to explain their know-how. A great human adventure and teamwork. Scenography by the talented Julia Bancilhon, wallpaper designer – Made of Matter studio.

Interesting that savoir-faire is translated know-how, which suggests a more workaday meaning in French for a term that acquired some social graces when it drifted into English.