Billy Beer Now Counts as an Antique?

First things first. Remember the Alamo.

Not long ago we visited an antique mall in another northwest suburb that we go to occasionally, though this was the first time in a few years. On the whole it’s a likable place stuffed to the gills with debris from across the decades. I like looking around, just to remind myself how much stuff there is in the manmade world. The establishment frowns on photographing its wares, so I have no images.

The mall’s postcards, unfortunately, tend to be $1 or more each. It has to be a special card for me to pay that much. Got enough of them anyway. Several drawers full of old photographs of random strangers were also available, at a lower cost per item. Many were easily taken 100 years ago. That only goes to prove that for most people, any images older than their grandparents might as well be cave paintings.

The most amusing find: a six pack of Billy Beer, apparently unopened. I don’t ever remember actually seeing any, only hearing about it, as everyone did in 1977. A short history of the risible brand, posted in 2010, is at Mental Floss, whose key line is: “That’s about the best summary of Billy Beer that we can find; it was so noxious that not even Billy Carter would drink it.”

As for later: “Billy Beer perfectly fit the mold for a worthless collectible. It was made in giant quantities. Hordes of people had speculatively saved some. It had no intrinsic value.”

I think the price on the cans was $30. Who knows, maybe Billy Beer’s time as a collectible will come someday, as those giant quantities waste away across the decades. But I’m not going to buy any in hopes of finding out.