Another One Bites the Dust

Busy day, including an early evening errand that took me past a nearby Family Video location. What’s that? Looks dark in there. Also, there’s a fence around the building and its parking lot. With some kind of demolition equipment parked inside the fence.

I’d say that the store has bitten the dust. I hadn’t noticed, so it must have been a fairly recent occurrence. As indeed it was, along with some hundreds of other locations. But not that recent: about two months ago, according to the Journal & Topics. Guess I haven’t been paying attention.

“The entertainment business has suffered during COVID-19 and that trickled down to movie rentals, as Vale told the Journal & Topics,” the article notes. Vale was a manager with the chain.

“ ‘There aren’t any new releases right now and that plays a big role in our rentals,’ said Vale.”

New releases. That’s the thing about Family Video that I never quite took a cotton to, its walls of new releases. Three or four or a half dozen DVDs/Blu-rays each of the latest movie confection, only occasionally worth renting. In the center aisles were older titles, but even that selection was meager for someone with sometimes-eccentric tastes.

Sure, give the public what they want, etc. Who would ever thought that the Hollywood torrent would dwindle to a trickle? But as soon as the various casts and crews get their shots, the entertainment factories will be humming along again, if only to feed the on-demand beast. Too late to save the northwest suburban Family Video, though.