21c Hotel Museum, Louisville

Not quite the depth of cold today as the three days before. I think temps reached double digits, reckoned in Fahrenheit, and tomorrow we’ll enjoy a balmy 20 F. With a little more snow, and sliding temps for the weekend. Such is January.

One of our more interesting moments in Louisville at the end of ’23 came at the lower level of a downtown hotel. I took a moment to rest on a bench.

Soon, Yuriko joined me.

It’s a little hard to tell with still images, but the letters appeared to drift downward and then rest on your reflection. Up close, the letters looked like this.

We were looking at an art installation next to a bank of elevators.

Back in the 2000s, I wrote at least one article, already lost to time, about a new boutique hotel in Louisville, of all places. The redevelopment of a number of derelict downtown warehouses, joined for the purpose, created the 21c Hotel Museum. I brought my professional skepticism to the task. Saving warehouses is a good idea, and if the market can bear high-priced hotel rooms in downtown Louisville, fine.

But the hotel was supposed to be a contemporary art museum as well, as its founders were art collectors. I doubted that it was much of a museum, though without any evidence one way or the other. It just sounded like the sort of claim a new boutique hotel would make: put a few paintings in an empty room on the property, call yourself a museum, elevate your room rates.

That was in a time – before the panic of 2008 – of a number of boutique hotel rollouts, often smaller brands owned by very large hotel chains, each angling for something to make it stand out, at least superficially, from the sameness of the mainstream brands.

That all was in the back of my mind when, on December 30, we dropped by 21c Hotel Museum.

A gilded statue stands watch outside: “David (inspired by Michelangelo)” (2005), which is double the size of its inspiration and largely fiberglass, by Turkish artist Serkan Özkaya.

I hadn’t thought about the 21c in a number of years, so even as I entered, I wasn’t expecting much. I was wrong. As a museum, the place is fair-sized, its art in galleries on the hotel’s lower level, and it has an interesting collection.

I couldn’t find the description of the metal tornado near the ceiling, but I liked it.

Details of other works at the 21c. A series of faces.

All of the works are recent vintage, as in 21st century. Fitting the name. Though the Louisville redevelopment was the first of them, there are currently eight 21c Hotel Museums, owned by Accor, including others in Bentonville, Ark., Chicago, Cincinnati, Durham, NC, Kansas City, Mo., Lexington, Ky. and St. Louis. Each has exhibit space, collectively totaling 75,000 square feet.

Best of all, you can just wander in and look at it. No admission, no questions asked.

Down the hall from the “Text Rain” is a work tucked away in a utilitarian lower space outside a window, “Cloud Rings” by Ned Kahn (2006). Its sign says: A series of devices that continuously shoot rings of fog up into an exterior sunken courtyard space.

We spent a fair while watching it at work.

Cool. Black and white was just the thing for it.