More Than I Need to Know About UK Advent Calendars

November has been much like December so far this year, and occasionally too much like January. On Saturday morning, the view of the back yard was like so.

That’s not even the first snow that stuck. That happened more than a week ago. It melted, but even so, no snow at all till December would be better.

The dog doesn’t care.

Sometimes I get a press release so completely out of left field that I have to wonder about how I got on the list. Here’s a sample of one that arrived recently:

“55.6% of UK consumers surveyed stated that they intend to purchase at least one advent calendar this year, up from 53.4% last year, says GlobalData, a leading data and analytics company.

“While chocolate advent calendars remain the most popular type purchased, with 73.6% of advent calendar shoppers stating their intent to purchase this product, this is down on last year as consumers purchase more extravagant advent calendars as a way to treat themselves or others ahead of the Christmas festivities…

“For retailers considering launching an advent calendar, more focus should be placed on non-chocolate advent calendars, with both beauty and alcoholic advent calendars increasing in popularity this year particularly as more brands and celebrities introduce their own advent calendars. The average spend on advent calendars is also up year-on-year highlighting the boost in sales that advent calendars can provide.”

I assume that advent calendars are a more important holiday sales item for British retailers than U.S. retailers, though of course they’re a known quantity here.

Am I also to understand that British retailers are trying to up their game when it comes to advent calendars? Apparently so. A quick search for “celebrity advent calendars” turns up the likes of this. Naturally, the likes of The Guardian carped about luxe calendars.

Probably the advent calendar cartel — it has to be a cartel — wants more Americans to buy them, too. Aldi, which is owned by shadowy German billionaires, is rolling out wine advent calendars for the U.S. market for the first time this year. A thing that makes you go hmm.