June | 2015 | Been There, Seen That

The Alex Jordan Center is the first building of The House on the Rock you encounter after the ticketing building. Reached by a walkway through an “Asian garden” (an odd mix of Chinese and Japanese elements), the center is essentially a museum devoted to The House creator, Alex Jordan Jr. (1914-1989), with information about him and his lifelong obsession with building the complex, and filling it with stuff.

There’s more information on the walls of the Alex Jordan Center than is easily available elsewhere, especially online (as Wiki puts it, “published information on Jordan’s life is scarce”). Much of what’s written about the place follows the Roadside America school of reportage: Wow, what a wacky place! Look how wacky it is! Can you believe how wacky this place is?

The House on the Rock is wacky. Ah, but so much more. My impression is that Alex Jordan was something of a ne’er-do-well whose parents supported him until he lucked into a way to support his obsessions: charging people admission to see his stuff (that, and maybe farm subsidies). Once it got up and going, the place grow’d like Topsy. Except not quite: Jordan spurred the growth. Whatever the character of his obsessions, he also clearly wasn’t stupid. I was astonished to learn that he oversaw the design and construction of some of the automatic music machines, which look as fantastically complex as any of the Disney animatronics.

Here’s a smaller example of a kind of animatronics I’d never heard of before, one of which, with information, is in the Alex Jordan Center: “In the early 1980s, Alex traded with California collector John Daniel for a collection of Baranger motions…

“Baranger motions are mechanical animations manufactured by the Baranger Company of South Pasadena, California between 1925 and 1959. The animations were rented to jewelry stores as window displays; they were shipped to the stores periodically on a rotating basis so that there was always something of interest in the store window… The House on the Rock has the world’s largest collection of Barangers on display and in storage.” (The Pollack Advertising Museum in Mesa, Ariz., reportedly has more.) The pictured eggman, a Humpty Dumpty Baranger, is only one of 14 in existence, according to one source.

Jordan must have also had a dash of P.T. Barnum in him. Why else would you have a three-story sea monster built for the world to see? On the other hand, I was happy to learn that The House on the Rock doesn’t particularly gouge its visitors. Admission for three adults and one child, bought at a discount on line, was less than $90, and certainly worth it. The gift shop was tourist-priced, but not excessive. One small example: postcards were a quarter each. I seem to remember that cards of Taliesin were more, maybe a dollar. The place doesn’t charge Buc-ee’s prices, in other words.

The House on the Rock is formally divided into three parts. The first part begins after leaving the Alex Jordan Center, and includes the original structure: a dimly lit collection of rooms snaking around the side of the hill. At least, that’s what it felt like. Without a map, or an aerial view of the complex, it’s hard for a casual visitor to tell how it’s all put together. Not that that matters. Once you’re into the groove of the place, passing through twisting corridors and crossing pedestrian bridges and climbing staircases and wandering along footpaths through mildly claustrophobic tunnels, and even taking in an occasional view of the outside, it’s just one thing after another. Quite literally.

The first section was also the only part of the complex that remotely resembles living quarters, featuring (among other things) a simple kitchen looking about 40 years old. Other rooms included pieces of furniture, such as couches and tables, and one has a large fireplace: elements of an elaborate man cave, to use a term more recent than The House. With some stress on cave. Rock formed the basis of most of the walls, the ceilings were low, and much of the color scheme involved brown.

Most of the rooms weren’t so ordinary. Jordan’s fascination with collecting dolls, especially Japanese dolls, and Tiffany lamps, or Tiffany-like lamps, is apparent in many places.

The first section also included a handful of the automatic music machines that would show up in such quantity later in the complex. This looks like a painting of such a device — in fact, an homage to a famous painting I can’t quite place — but actually the device is behind a hole in the wall made to look like a frame. Insert a token and it makes music.

At one point the tour trail takes you outside to enjoy the view. Even though last Saturday was overcast and rainy, I saw the appeal of the vista, off into the rolling green hills of southern Wisconsin.

The signature room of the first section is the Infinity Room. In its terse way, The House on the Rock web site says, “The 14th room of the House, completed in 1985, this engineering marvel extends 218 feet out over the scenic valley and 156 feet above the forests [sic] floor. The Infinity Room has 3,264 windows for walls that treat guests to a truly spectacular view.”

I wasn’t able to take a picture of the Infinity Room exterior that wasn’t obscured by trees, but there are some images on line.

Looking toward to end of the room, you see this.

As far as you can go into the room, you see this.

Dead ahead from there is a window in the floor that allows you to look down toward the tops of the trees. I can only hope that Jordan hired competent engineers to cantilever the thing safely, and that inspectors from Iowa County periodically take a look at it. The room’s been up for 30 years, so presumably it’s fairly sound. Still, Yuriko was unnerved by entering the room, and didn’t stay long, and she wasn’t the only one. Another woman visitor voiced her disquiet and turned around mid-way to the end point. Her young daughter went on (as did mine). The lure of infinity wasn’t to be missed.

Here’s a list of some of the things we saw at The House on the Rock on Saturday. It’s only a partial list, and most of the categories represent a large number of individual items: books, Tiffany-style lamps, dolls, Japanese dolls, Japanese lanterns, musical instruments, self-playing musical instruments, stained-glass windows, stained-glass panels, paperweights, stuffed birds, antique guns, dueling pistol sets, rifles, coin banks, model trains, suits of armor, swords, faux crowns, Fabergé-like eggs, 19th-century doctor, barber, and pharmacy equipment, scrimshaw, model ships, nautical equipment and ephemera, cash registers, model airplanes, bottles, mounted newspapers, brewery equipment, cheese vats, bells, doll houses, cannons, and circus miniatures.

The House on the Rock is also home to an enormous calliope; what’s asserted to be the largest carousel in the world (and it could well be); and a 200-foot-long model of a sea monster, about three stories high, poised in mid-fight with an enormous squid.

The self-playing musical instruments were many, some small and maybe from the golden age of such devices, the late 19th century (it’s always a maybe at The House when it comes to authenticity), and others were room-sized and created for The House. Most were operated by nicely designed gold-colored tokens that were available for four for a dollar. I kept one as a souvenir, and used a handful of others to play the automatic tunes.

All of these items are housed in a complex of buildings built on hill in rural Wisconsin. It’s a successful tourist trap, quasi-museum, psuedo-antique gallery with some possibly valuable items mixed in, a remarkable piece of outsider architecture, a monument to a highly energized eccentric collector named Alex Jordan Jr. who might have his own cable show were he living in our time, and most of all a mass agglomeration of stuff acquired according to the idiosyncratic lights of Mr. Jordan, dead now more than 25 years, but maintained as all of these things (and a viable business) by a successor he picked. I’ve never been any place like it before.

Actually, I have. Once or twice a year, I have a phantasmagoria dream, usually involving my passage through a street or a cityscape or a tunnel among a constantly shifting complex succession of images and things. Usually these are good dreams, but sometimes there’s an edge of anxiety, such as the time I passed through the phantasmagoria trying to remember where I’d parked my car (I woke relieved to realize my car was in my driveway). The House was no dream, but as you walk through, it’s for sure a complex succession of images and things.

Back on August 4, 2007, when we visited Taliesin, which is a few miles away, we talked about a return trip to The House on the Rock someday. That day turned out to be May 30, 2015. Yuriko, Yuika, Ann and I set out by car for Madison on the afternoon of the day before. We spent the night in a motel there, and the next morning drove the 50 or so miles to Spring Green, Wis., and then the few more miles to The House.

On the 29th, we arrived in Madison in time for dinner. I picked La Taguara on Washington Ave., a Venezuelan restaurant I discovered via online search. I’ve been to many kinds of restaurants, but this was a first for me, and everyone else. I can report that it satisfied our need for a good dinner, as well as my periodic urge for food novelty. I had the Pabellon a caballo, which the menu called the Venezuelan “national dish”: black beans, white cheese, shredded beef, rice, deep-fried sweet plantain pieces, and an arepa — flatbread made of ground maize dough — along with a fried egg. We had fried yucca for an appetizer, and I had passion fruit juice to drink.

Since it was still light after dinner, we made our way to downtown Madison by car, and eventually on foot to Monona Terrace, a meeting and convention facility that happens to have a rooftop terrace with a fine view of Lake Monona. The last time I was there, ice covered part of the lake. A late May view is a lot more pleasant. The opposite direction from the lake included an equally fine view of the capitol catching the day’s dying light.

After leaving The House on the Rock in mid-afternoon on the 30th, I drove a slightly out-of-the-way route back home, by way of Mount Horeb, New Glarus, Monroe, and Beloit (everyone else was napping). I did a driveby look at New Glarus, a town founded by Swiss settlers, and which includes the Swiss Historical Village, an open-air museum and something else in Wisconsin to see someday.

But on this trip, everything besides The House on the Rock was just a bonus. That was the focus of the 27-hour, 400-mile trip. It didn’t disappoint.

Been There, Seen That

By Dees Stribling

Monthly Archives: June 2015

The House on the Rock, Section 1: Alex Jordan’s Odd Man Cave

The House on the Rock