Years ago, when we visited the Spam Museum in Austin, Minnesota, I noted with satisfaction that Monty Python’s Spam Sketch was playing on demand in one of the exhibit rooms. I understand the museum has moved to a different location in Austin since then, but I hope they still play the sketch.
As far as I noticed, there was no clip of One, Two, Three playing at the World of Coca-Cola in Atlanta last month. The scene I’d pick is the back-and-forth about Soviet scientists’ efforts to replicate Coca-Cola without its famously secret formula: “Even the Albanians wouldn’t drink it.”
I’d have this clip playing, too.
Or even the jingle scene from The Coca-Cola Kid. Nice jingle.
The World of Coca-Cola shares a plaza with the Georgia Aquarium. Pemberton Plaza, named for the doctor who invented a particularly successful “brain tonic,” back in the days when enterprising doctors and druggists did that sort of thing. Interestingly, the museum doesn’t play up Lt. Col. John Pemberton’s military service for the CSA, or his morphine addiction, which drove him to experiment with a new wonder drug, cocaine, to kick his habit. That didn’t work out, but he did leave a lasting soft drink legacy.


At 300,000 square feet, the museum is expansive, a 1990s design by architectural firm Jerde.



In December, decorations outside and in.


As a museum, the place includes a number of interactive exhibits and activities, starting at the Coca-Cola Theater with a six-minute commercial. I mean, a short history of Coke. You can also see the vault where the secret formula supposedly resides —

— check out various smells associated with the cola-making process, “explore Coca-Cola’s iconic influence on art, music, fashion, sports, and entertainment,” and “engage with interactive displays and AI magic that bring Coca-Cola’s legacy to life in new, unforgettable ways,” the museum explains. You can even, if you register – maybe with some app? – stand in line to have your picture taken with a person in a polar bear suit.
“The Coca-Cola Polar Bear… became truly iconic in 1993 with the launch of the ‘Always Coca-Cola’ campaign. In the famous ‘Northern Lights’ commercial, created by Ken Stewart, animated bears gather to watch the aurora borealis while enjoying Coca-Cola — a scene that brought the Polar Bear to life and captured the hearts of viewers worldwide,” the museum notes.
Does it rise to the level of icon? Somehow the Coca-Cola Polar Bear had made only a faint impression on either of us, so we took a pass on it. Also, there was a line. And it cost extra? Always with the revenue streams. But I did enjoy the more standard sort of museum exhibits on offer at World of Coca-Cola.
A seasonal observation.


Artifacts from long ago.


Ads from long ago.



And from distant places.




I seem to remember a similar political cartoon of featuring the Earth being nursed back to health after the ravages of WWII, but I can’t quite place it.

There were video clips, including of course the “Hilltop” commercial. That, I remember. Many people old enough do too, which naturally gave the final moment of Mad Men its punch.

The museum also featured Coke product cans and bottles of various kinds (but not a collection of caps that I saw), many more than you see in everyday grocery stores. For instance, Sting and Bon Jovi had their own cans at one point, as part of a musician series.


Cans from around the world.


A very crowded room includes soda and water dispensers that allow visitors to sample Coca-Cola products from around the world. We went to town trying the various concoctions, as did a lot of people, and eventually I found my favorite: Bonbon Anglais, a wonderful fruit drink from Madagascar.
The web site Madagasikara tells us: La boisson gazeuse Bonbon Anglais est fabriquée à Madagascar, un pays reconnu pour ses produits naturels et son savoir-faire artisanal. I would expect no less.

The gift shop was crowded, too. I took pics but bought no Coke merch. (I might have bought a postcard, but found none.)




To my way of thinking, the Coca-Cola Co. should pay me – even a little – to advertise its products on my person. Also, while I’m on that particular hobby horse, the World of Coca-Cola shouldn’t charge admission, especially not as much as a standard museum.
I ran the numbers, and World of Coca-Cola admission costs more than twice as much as admission to the Taj Mahal. Sure, Georgia isn’t Uttar Pradesh, but it’s galling that you’re paying at all, just to be marketed to. Obviously Middle America disagrees with me – and Yuriko didn’t mind paying for both of us – so that idea will just have to be a quixotic hobby horse of mine.























